Information We Collect

Birkenstock may collect information you provide directly, information related to your orders, and information collected automatically when you visit our website.

• Contact details such as name, email address, billing details, and shipping details
• Order information such as purchased items, sizes, colors, order number, payment status, and delivery details
• Account information if you create or use an account on our website
• Customer support messages, return or exchange requests, and product questions
• Website activity information such as pages viewed, device type, browser type, and general usage data

How We Use Information

We use customer information to operate the store, complete transactions, provide support, and improve the shopping experience.

• To process, confirm, manage, and fulfill orders
• To communicate about orders, shipping, returns, exchanges, and customer service requests
• To respond to product questions, account help requests, and other inquiries
• To help detect, prevent, and address fraud, misuse, security issues, or technical problems
• To improve website performance, content, layout, and customer experience
• To send marketing emails when permitted or when you subscribe

Order Processing

When you place an order with Birkenstock, we use the information you provide to process the purchase, prepare order confirmations, manage fulfillment, provide updates, and support any order-related questions.

We may also use order information to help with returns, exchanges, refunds, damaged or wrong item reports, and customer service follow-up.

Payment Information

Birkenstock may offer payment options through PayPal, Stripe, and credit card payment services. Payment information is handled by the applicable payment processor so transactions can be authorized, completed, and reviewed for security.

We do not ask customers to send full payment card details by email. Please avoid sharing sensitive payment information through customer service messages.

Cookies and Analytics Tracking

Birkenstock may use cookies, pixels, tags, and similar technologies to help the website function, remember preferences, understand website performance, and improve customer experience.

Cookies and analytics tracking may help us understand how visitors use pages, which products or content are viewed, and how the website can be improved. You may be able to manage cookies through your browser settings or device controls.

Email Marketing

Birkenstock may send marketing emails if you subscribe, sign up, make a purchase, or otherwise choose to receive promotional messages where permitted. These emails may include product updates, store news, offers, or related shopping content.

You can unsubscribe from marketing emails by using the unsubscribe link included in the email or by contacting us at [email protected].

Service Providers

We may share information with service providers that help us operate the website, process orders, manage payments, provide customer support, send emails, analyze website performance, or support store operations.

These providers are only given information needed to perform their services and are expected to handle customer information responsibly.

Data Security

Birkenstock uses reasonable safeguards designed to help protect customer information from unauthorized access, misuse, loss, or disclosure. However, no website, payment system, or electronic storage method can be guaranteed to be completely secure.

Customers should use care when sharing information online and should not send sensitive payment details through email.

Data Retention

We retain customer information for as long as needed to provide services, complete transactions, maintain records, resolve disputes, prevent fraud, support business operations, and meet applicable obligations.

When information is no longer needed, we may delete, anonymize, or securely retain it as appropriate for our store operations.

Customer Privacy Rights

Depending on where you live, you may have rights related to your personal information. These may include the right to request access, correction, deletion, restriction, objection, portability, or withdrawal of consent where applicable.

To submit a privacy request, contact Birkenstock at [email protected]. We may need to verify your identity before completing certain requests.

Children’s Privacy

Birkenstock does not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can review the request and take appropriate action.

International Users

If you visit or purchase from Birkenstock from outside the country where the website is operated, your information may be processed or stored in a location different from where you live. By using the website, you understand that privacy protections may vary by location.

Policy Updates

Birkenstock may update this Privacy Policy from time to time to reflect changes in our practices, website features, or operational needs. The updated version will be posted on this page with a revised “Last updated” date.

Contact Information